The summer Dunkin’ seasonal branding campaign aims to increase brand visibility through cohesive and eye-catching designs on take-out bags, postcards, travel cups, and exclusive merchandise drops. Coupled with a social media campaign featuring user-generated content, the campaign aims to celebrate Dunkin’ as an essential part of summer experiences. While evoking a sense of nostalgia and connection with the audience, each item and post reinforces Dunkin’s presence wherever customers go.